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Bleu de Chanel is celebrated for its timeless yet contemporary scent, making it a favorite choice for many men. It has become a signature fragrance for Chanel and continues to be highly regarded in the world of men's perfumery. It was first introduced in 2010 and has since become an iconic and widely recognized scent. 

Bleu de Chanel is classified as a woody aromatic fragrance. It is known for its fresh, clean, and masculine scent that combines citrus, aromatic, and woody notes.
The fragrance is composed of a blend of notes, including lemon, mint, pink pepper, grapefruit, ginger, cedar, labdanum, sandalwood, patchouli, and vetiver. 
Bleu de Chanel is often described as a fragrance that combines elegance and modernity.
Over the years, Chanel has expanded the Bleu de Chanel line to include different concentrations and products, including eau de toilette, eau de parfum, and grooming items like deodorant and aftershave.
Chanel has used high-profile celebrities, such as actor Gaspard Ulliel and director Martin Scorsese, in advertising campaigns for Bleu de Chanel. These campaigns have contributed to the fragrance's popularity and image.
Bleu de Chanel is known for its longevity, meaning it lasts on the skin for an extended period, and it has good sillage, which means the fragrance leaves a pleasant trail as you move.